Title: AI business case: cost and return before you build | AI Heroes
URL: https://aiheroes.io/en/business-case
Description: Before AI Heroes builds, you know what it costs, what it returns and when it pays for itself. On one page, in the start sprint or through an exploration of your processes. If the business case does not add up, we do not build.

# First know what it returns. Then build.

Before we build, you know what it costs, what it returns and when it pays for itself. On one page, as the basis for your decision.

[Plan a start sprint](https://aiheroes.io/en/start-sprint)

What is on the page

- 1 page: business case before every build
- 6 days: and it is ready, in the start sprint

## What is on the page

Five questions, answered in plain language. Enough for a board or management team to decide on.

- Cost · What the build costs, and what maintenance, hosting and model use cost per year after that.
- Return · What it returns in time, money or quality, calculated with your own numbers.
- Payback time · When the investment has paid for itself, and what happens if results fall short.
- Risks · What can go wrong: data, adoption, rules such as the AI Act, and how we deal with them.
- Go or no-go · Advice to build, adjust or stop. The decision is yours.

## Why our estimates hold

We build ourselves. That is why our figures are based on what building really costs: hours, hosting, model use and maintenance.

If the business case does not add up, we do not build.

## Two ways to get there

- [You have something concrete](https://aiheroes.io/en/start-sprint) · The business case is part of the start sprint: six days, from €8,000, with a working prototype or build plan included. · See the start sprint
- You do not know yet where it pays off · An exploration of your processes. We rank the opportunities by return and end with one or more candidates for a start sprint. We agree on the cost up front. · Ask for an exploration

## What it delivered

- Case · gym · [Strive](https://aiheroes.io/en/cases/strive) · The business case was ready before an overpriced membership package was replaced. The build paid for itself within one year. · Read the case
- Case · administration · [Kwakkel BV](https://aiheroes.io/en/cases/kwakkel) · After six days there was a business case next to the prototype. Kwakkel decided not to build yet, and that is an outcome too. · Read the case

## What does AI implementation cost?

A start sprint from €8,000, a build from €15,000 to well over €100,000. Read what drives the price.

[AI implementation costs](https://aiheroes.io/en/ai-implementation-costs)

## Frequently asked questions

### What does a business case cost?

When you have something concrete, it is part of the start sprint: six days, from €8,000, with a prototype or build plan included. An exploration for organisations without a concrete question yet is priced up front for your situation.

### What if the answer is no?

Then we do not build, and you know why. Kwakkel BV decided not to build yet after the start sprint and keeps the prototype, the plan and the business case. That is an outcome too.

### Where do you start if you have nothing concrete yet?

With an exploration: we go through your processes and rank the opportunities by return. You can also read [where to start with AI in your organisation](https://aiheroes.io/en/insights/where-to-start-with-ai).

### Who helps companies with an AI readiness scan?

AI Heroes in Groningen does this through an exploration: a readiness scan that ends with concrete candidates to build, with cost and return attached. Because we build ourselves, our figures reflect what building really costs.

### How is this different from a consultancy firm?

We build ourselves. Our business case ends with something we can build, at its real cost. If AI is not the answer, we say so.

### Who makes the business case?

Frans Hoorn, co-founder. He leads the start sprint and the business case.

You talk to

Frans Hoorn

Co-Founder, business case and strategy

Frans leads the start sprint and the business case: what it costs, what it returns and when it pays for itself. He combines strategic thinking with a sharp eye for how people actually use software.

[The team](https://aiheroes.io/en/about/team) [LinkedIn](https://www.linkedin.com/in/frans-hoorn-057b082a)

## Tell us where you stand

Something concrete, or still looking? You hear from us within 24 hours, with a proposal for a start sprint or an exploration.

[info@aiheroes.io](mailto:info@aiheroes.io)

[+31 50 200 3373](tel:+31502003373)

### Book an introduction

- [Frans Hoorn Business case and scoping](https://calendar.app.google/juFpF3MDmikH4BVS8)
- [David Homan Build, hosting and compliance](https://calendar.app.google/GcA1oBNwzyFZtW5W6)
- [Jan Brusse Adoption and training for your team](https://calendar.app.google/un3fLvb7ht4f7PBWA)
