Case Study: Medux Healthcare Customer Support

Medux, a leader in healthcare solutions for mobility disabilities, is committed to improving the lives of people with mobility challenges by providing essential healthcare resources. A significant proportion of Medux’s clientele consists of elderly individuals who prefer calling over online booking systems. As Medux’s customer base grew, they faced the challenge of efficiently managing customer service calls—while maintaining high-quality service and controlling costs.

Medux approached AI Heroes with the need to address this growing demand while respecting the preferences of their clients. A chatbot solution was not viable, as many elderly customers were not comfortable with or interested in using digital interfaces. Instead, we designed a voice-to-voice solution that automated these repetitive calls, providing a seamless experience for their customers.

The Outcome

Medux, a top provider of healthcare solutions, achieved incredible results with Callbase, cutting customer service costs by 50-70% while providing continuous, high-quality support. By automating over 80% of incoming calls—about 4,000 per month—Callbase empowered Medux’s team to focus on the calls that need a personal touch, ensuring both cost savings and enhanced customer satisfaction.

 

By automating over 80% of incoming calls—around 4,000 per month—Callbase allowed Medux’s team to focus on calls that required urgent, complex resolutions, ensuring that priority customers were not left waiting. This solution not only saved costs but also ensured their elderly customers could continue to engage with Medux through the phone, as they preferred, while still benefiting from the efficiency and reliability of automation.

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reduction in costs

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reported customer satisfaction score

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of calls handled by AI

About Medux

Medux is a leading Dutch healthcare innovation company specializing in medical aids and healthcare technology solutions. As a trusted partner to healthcare institutions and individuals, they focus on making healthcare more accessible and affordable across the Netherlands.

Medux's Areas of Opportunity

Scaling Support Without Breaking the Budget

Medux's clientele, many of whom are elderly, strongly preferred calling for assistance over using online booking systems. This meant that their call volume was exceptionally high and required scalable solutions without increasing operational costs.

Employee Burnout from Repetitive Tasks

At Medux, employees handled repetitive tasks that could lead to burnout, affecting productivity, increasing turnover rates, and driving up recruitment and training costs.

Meeting Customer Needs 24/7 Across Languages

Medux’s service hours left customers waiting, with after-hours support gaps and language barriers that limited effective assistance.

How We Helped Medux

Scaling Support While Reducing Costs and Burnout

With Callbase, Medux can handle any call volume, from 10 to 1,000 calls, without extra staffing costs. Operating 24/7, Callbase provides seamless support while saving resources during slower times. It also took over repetitive tasks like form submissions, account verifications, and FAQs, freeing human agents to focus on complex, meaningful interactions. This shift not only reduces costs but also boosts job satisfaction and enhances personal service to clients.

Seamless, Multilingual Support and Data-Driven Insights

Callbase breaks traditional call center limits by offering consistent, round-the-clock service in multiple languages. Its natural, human-like conversations bridge language barriers, ensuring customers get the help they need without delays. Integrated transcription and call recording document every interaction for compliance and quality control, while advanced analytics harness this information to uncover customer trends and improve service strategies. This gives Medux an efficient, accessible support solution that operates at any time and drives continual improvement.

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The Result

Callbase has transformed Medux’s customer service by handling over 80% of incoming calls—around 4,000 monthly. This efficiency freed human agents to tackle complex cases, boosting customer satisfaction to an average score of 7.8 out of 10. Clients valued shorter wait times and issue resolution beyond business hours without complicated online forms.

Employees enjoyed improved job satisfaction as Callbase eliminated repetitive tasks and provided valuable insights. This hybrid model balanced automation with personal support, enhancing efficiency and creating a better experience for both customers and staff.

Labor Cost Savings

Saved 70% on customer service-related labor costs

Faster Response Time

Reduced average response time by 50%

Improved Call Handling

AI handled up to 80% of calls without human intervention

Customer Satisfaction

Customers rated Callbase at 7.8/10

Meet Our In-House Tool Callbase

Meet Callbase, the AI-powered customer service platform transforming how businesses handle high-volume interactions. Built to tackle challenges like scalability, repetitive tasks, and language barriers, Callbase empowers companies like Medux to deliver seamless, 24/7 support—no extra staffing needed. With Callbase, you can scale smarter, elevate service quality, and keep costs low, all while providing customer support around the clock.

Connect with our AI Consultant for more insights on our Healthcare offerings.



    About AI Heroes

    Founded in 2019, AI Heroes is a vibrant team of innovators and industry experts dedicated to helping businesses harness the transformative power of artificial intelligence. Our mission is to demystify AI and empower organizations to unlock their full potential through innovative AI solutions that drive efficiency, enhance productivity, and boost profitability.

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