We started in 2019 with a simple observation: the AI market is fragmented. Advisory firms write reports, training bureaus train and leave, tech companies build tools nobody understands. Nobody covers the full spectrum: from organisational change to technical implementation.
Based in Groningen, the epicentre of AI in Europe and home to the AI Fabriek, we work with organisations across Europe. From startups to Fortune 500 companies, from municipalities to media organisations. With a European-first approach: data sovereignty, EU AI Act compliance, and no vendor lock-in.
Trusted by
The team
Three backgrounds, one shared passion for AI
Frans Hoorn
Combines strategic thinking with a sharp eye for user experience. Leads our consulting pillar: AI-readiness scans, roadmaps and business cases that move organisations forward.
David Homan
The link between tech and boardroom. Leads our software pillar: custom AI solutions built with your team. From prototype to production.
Jan Brusse
Specialist in making complex technology accessible. Leads our training pillar: from AI Foundations to EU AI Act compliance, practical workshops that stick.
What drives us
Honesty over sales
If AI isn't the solution, we'll tell you. We only sell what truly adds value.
Custom over standard
Every organization is different. We adapt our approach to your situation, not the other way around.
Practitioners who do the work
We don't just advise, we also build. Knowledge from practice, directly applied in your organization.
Groningen, AI Capital of Europe
Rooted in Groningen, home to the AI Fabriek (a €200M investment). Local base, European reach.
What we do
Three pillars, under one roof. From first insight to working AI in production.
Training →
In-company workshops that take your team from insight to daily application.
Consulting →
From AI readiness and business cases to a roadmap and implementation guidance.
Software →
From proof of concept to custom AI, integration and digital twins.
Curious about the results? See our cases →
Start with AI today
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Or reach out directly: hello@aiheroes.io · 050-200 3373
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