The AI Heroes brand dates back to 2019. At the end of 2025, Frans Hoorn, David Homan and Jan Brusse took over the brand and its client relationships and started again, with one observation as the starting point: the AI market is fragmented. Advisory firms write reports, training bureaus train and leave, tech companies build tools nobody understands. Almost nobody delivers software that works on the day of delivery and keeps working.
So we build. Every build starts with a business case, has compliance in the design and ends with a team that can work with it. From Groningen, the epicentre of AI in Europe and home of the AI Fabriek (AI Factory), for organisations across the Netherlands and Europe. With a European approach: data sovereignty, EU AI Act compliance and no vendor lock-in.
Trusted by
The team
The team behind every build, from business case to handover
Frans Hoorn
Combines strategic thinking with a sharp eye for user experience. Leads the start sprint and the business case: what it costs, what it returns and when it pays back.
David Homan
The link between technology and the boardroom. Leads the build: from prototype to working system, connected to your landscape, with AI Act classification, logging and hosting in the design.
Jan Brusse
Specialist in making complex technology accessible. Makes sure the team that will work with the system actually can: training on the system itself, on the work floor.
What drives us
Honesty over sales
If AI isn't the solution, we'll tell you. If the business case does not add up, we do not build.
Working over finished
We measure success by what runs at handover, and by what still runs a year later.
Practitioners who do the work
We don't just advise, we build. Our own AI assistant runs on this site, hosted in Europe.
Groningen, AI Capital of Europe
Rooted in Groningen, home of the AI Fabriek (AI Factory), a €200M investment. Local base, European reach.
What we build
Three ways in. The first step is always the start sprint.
New
Build something new →
An assistant, a workflow or a tool you are missing today. A working prototype in six days, then we keep building until your team uses it every day.
Replace
Replace what no longer fits →
Software that is too expensive or too old, replaced by software that fits the way you work. Connected to your ERP, CRM and the rest of your systems.
Own terms
Run it on your own terms →
AI and software on your own servers or with a European provider. No US cloud, with the AI Act built in.
Curious about the results? See our cases →
Tell us what you want to build
Tell us what you want to build. You will hear from us within 24 hours.
Or reach out directly: info@aiheroes.io · +31 50 200 3373
